Strength & Power
Health and fitness is all about how you feel. Forget social media & general advertising and just focus on doing YOUR best. The less you look around & compare yourself to others, the more energy you'll have to throw into a hardcore workout. Whether you're at the gym or going for walk or skate - stay focused on moment. Nothing else matters.
I recently met up with the Fitness First mag crew to chat about all things "fit & fierce!". Below is some of the article + the photos & videos from the day.
It’s simple, says Elyse, in her kind of easy-going, relatable girl-next-door manner that wins you over because you don’t expect it from a glamorous model and television presenter. For her, fitness is about mental strength as much as shaping her body for the catwalk. To talk about fitness to her 800K Instagram audience via booty shots would be to sell it short, she says.
EVERYONE IS DIFFERENT
The other reason — perhaps the most important one — that you don’t see too many skimpy fitness posts on Elyse’s Instagram is that she believes it sends the wrong message to her young followers.
“I want them to see that I’m working hard for what I’ve got,” she explains. Her appearance on The Block won her a massive following, not just from young women but from mothers too, who loved her as a role model for their daughters. Elyse feels a responsibility to them. As a result, her social media focuses on showcasing her work, featuring her modelling shoots, events and travel segments for Nine and fit and healthy sponsor promotions.
There’s a big difference between Elyse’s modelling poses (such as on this page) and the kind of crazy hypersexualisation that’s happening in the fitness industry, and she worries that women feel pressured to emulate what’s on social media.
“If I can portray to those girls growing up that everyone’s different, that you don’t need to compare yourself to people on Instagram, I might motivate them to say, ‘let’s go to the gym because I want to feel empowered’, rather than because they want to look like someone else.”
You can see why her message resonates, and why Australia’s wellness brands love her. Her latest sponsor, Vital ALL-IN-ONE, must be delighted by the blanket coverage she’s got the company. In an appearance on Nine’s
Today show recently she had the hosts raving about the supplement. However, her love of this antioxidant and probiotic-packed product seems genuine, since it appears to be a perfect fit for her busy lifestyle.
When we asked Elyse for her strategy on staying motivated for training, her answer is surprisingly mundane and business-like, similar to that of many fitness pros who have demystified motivation.
“When I train, I always have in my head a big job that’s coming up. I will literally say that job in my head over and over when doing my workouts. If I gave up then I would feel like I’ve given up for the job,” she says.
Her other trick to ensure she attends her training sessions is to book any fitness classes before she goes to bed at night. Full article here.