Press BLOG


Elyse Knowles Seafolly NEWS 2018.png

First images released of Elyse Knowles as the face of Seafolly in smoking-hot bikini campaign.

SHE’S come a long way from bricklaying on The Block.

We’ve gotten our first glimpse of Elyse Knowles as the new face of Seafolly, with the social media influencer sizzling in a number of different pieces from the iconic Australian swimwear label.

Having won last year’s series of The Block with her boyfriend, Josh Barker, Knowles is going from strength to strength, telling the Saturday Telegraph that landing the Seafolly gig was a dream come true.

She told the newspaper, ““I used to stand in the store and wish that one day it could be me and now it is my time and I have goosebumps talking about it.

“So to tick this one off my list was a really big accomplishment.”

As the new face of Seafolly, with the campaign hitting the market today, she follows in the footsteps of models such as Miranda Kerr, Gigi Hadid and Jess Hart who have all fronted campaigns for the brand.

Knowles said this was particularly special for her, saying “all my idols who I have ever looked up to have all been the face of Seafolly.”

Captured in a number of different looks on a Bondi Beach last month, the images will be seen in over 20 countries over Europe, Asia, Africa and America.

But the smoking-hot results took extra effort, with Knowles saying she spoke to herself while training in order to remain committed to her fitness regimen.